PRESS RELEASE – September 5, 2019
Rare Air and Chicago Bears Produce Best-Selling Centennial Scrapbook
- Features Hall of Fame writers Dan Pompei and Don Pierson
- More than 10 hours of exclusive interviews with Virginia McCaskey
- More than 900 photographs and an innovative fold-out poster
- Exclusive use of Bears 100th Anniversary logo on book?s cover
Highland Park, IL?To celebrate the Chicago Bears 100th Anniversary, Rare Air Media teamed with the team?s senior leadership and Hall of Fame contributors to produce a best-selling book fitting for the National Football League?s founding franchise.
Pro Football Hall of Fame Sportswriters Don Pierson and Dan Pompei connected with the foremost authority on the Chicago Bears, Virginia McCaskey, to create a unique look back at the first 100 years. The Chicago Bears Centennial Scrapbook, an inside take on coaches, players, ownership, key games, innovations as well as significant milestones and events that have shaped what The Chicago Bears are today.
The book took two years to produce, includes 320 pages and exceeded industry production values for graphic design, paper, printing and binding. John Vieceli, the award-winning designer who has designed virtually all of Rare Air Media?s books, is credited with an exceptional effort on the Centennial Scrapbook, which is already in its second printing.
The Centennial Scrapbook already is on pace to become on the highest-selling coffee-table art books of 2019.
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Rare Air Media
Rare Air Media has previously produced New York Times best-selling books with Michael Jordan??Rare Air? and ?For the Love of the Game?, the National Basketball Association (?NBA at 50?) and a number of high-profile clients including Nike/Brand Jordan, (?Driven from Within?), Mario Andretti, Johnny Cash, Hard Rock Caf?, Major League Baseball (?All-Century Team?) the New York Yankees (?100th Anniversary? and ?Yankee Stadium?), Boston Red Sox, Dan Marino, Brett Favre and the National Football League among others.